Industry
B2B and B2C Grocery
Type
CMS and eCommerce
Integration
Episerver (now Optimizely)
Project duration
6 months
Context
A Quebec company and food trade specialist since 1914 offering the widest assortment of food, kitchen items and packaging under one roof.
Mayrand has two principal types of clients: Restaurants & B2B professionals and B2C to individual consumers. Until recently, Mayrand had no digital footprint and had never sold online.
Challenges
- 6-month timeline to complete implementation, migration and deployment of new solution
- Brand new B2B and B2C eCommerce business models
- Integration with an ERP that would soon be changed
- Tens of thousands of sku's and plans for multi-site expansion
Approach
- Selection of Episerver Commerce Cloud built on Microsoft Azure as Mayrand's new content and commerce engine
- Definition workshops to establish roadmap, guidelines and priorities to meet rapid launch date
- An agile approach to ensure delivery of target value-added feature set for launch
- Transparent collaboration with client to maintain focus on priorities and respect of deadlines
Added value
- Rich online product offering including featured merchandising in browse and search
- Personalized stockrooms, order history and eligible pricing
- Multiple delivery and pick up alternatives as well as order status updates
- Loyalty program with online sign up and immediate benefits
Results after first 3 months
+20%
Total sales increase
+15%
Average cart value increased
+10%
New customers
Mayrand and Yaksa respond to the unprecedented and unpredictable demand due to the Covid-19 pandemic.
Between March and April 2020, online grocery shopping habits changed dramatically. For Mayrand, it created a whole new online clientele of B2C shoppers.
10x
- site traffic
- online orders
- new memberships
50/50
Buying habits changed, making pickup as important as delivery
![](/media/uswbrb0z/mayrand-montage.jpg?)
With online grocery becoming an essential service to millions of Canadians, and thanks to the flexibility of Mayrand's new Episerver CMS and eCommerce website, we were able to rapidly deploy a new online service, Mayrand Express.
- New product selection, merchandising, categories etc. to offer 500 guaranteed in-stock products and 24-hour delivery
- New shopping cart specific to this service
- New pick-up and delivery scheduling module
- From brainstorming to deployment in just 4 weeks!