In part four of our article series on digital commerce for enterprise growth, we tackle the challenges of recreating complex business models (think food distributors, manufacturers, global associations and multi-brand retailers) into a future-proof digital model.

Dozens of platforms and tools, most of which were not designed to play nicely together. Complex yes, but not impossible. Thanks to modern cloud solutions, many of these systems can now be integrated for seamless processes and unified employee and customer experiences.

Keep your eye on the prize

In the past, IT teams were charged with defining objectives and requirements. Now, digital commerce is a shared responsibility between IT and business functions to align objectives, define requirements, and ensure value-added employee and customer experiences are consistently top of mind. Don’t try to boil the ocean or get distracted by cookie-cutter solutions. Stay focused on your end game and develop an agile and iterative strategy to get you there.

Identify business objectives

    • Financial
    • Operational
    • Customer management
    • Customer experiences

Identify IT objectives

    • Improved integrations
    • Increase standardizations
    • Faster implementations
    • Faster adoption of new tools

Identify technology road blockers

    • Current tools and platforms
    • What is and isn’t connected
    • Manual and automated processes
    • How data is transferred

Create a vision of your future business model first and then plan the transformation strategy.


Building blocks

Unlike traditional methods that are siloed and manual, digital commerce is streamlined and cyclical.

A digital business model is data-driven, and the four components – customers, finance, capabilities, and value proposition – work in continuous feedback loops that influence new and improved customer experiences that feed the bottom line.

Short and iterative data-driven capabilities improve time to value with rapid time to market of new customer-centric products, services, and offerings, opening new revenue and growth opportunities.

Building a commerce ecosystem on the cloud is the backbone for a future-proof success. The ability to integrate flexible, scalable, revenue-generating solutions is where organizations get the big payoff. Through high-performing websites and resilient e-commerce solutions, organizations have a powerful advantage to reap the rewards of relevant and consistent experiences with employees, partners and customers across all channels and touchpoints.  


Rack up market share, not costs

Digital channels open tremendous possibilities for organizations to extend their offering and better engage with customers. Going digital is a time to revisit business objectives and strategies for new DTC revenue streams, new products and services, and new customer-centric experiences. Especially now, in the whirlwind of the Covid-19 pandemic that has accelerated consumer adoption of digital experiences “a decade in days”.


Up your game

An enterprise eCommerce solution allows organizations to meet the increasing demand for simple, seamless, digital shopping experiences. The ability to make data-driven decisions to deliver customer-centric ecommerce strategies and personalized offers sets a brand apart.

    • One platform to manage multi-everything (stores, catalogs, languages, currencies, price points, shipments etc.)
    • The ability to customize a commerce ecosystem around distinct needs
    • Integrates with PIM, ERP, DAM and other systems
    • Unified shopping and fulfillment across all touchpoints (online, mobile and in-store POS)
    • Rapid deployment of highly targeted products and offers

Behind every successful enterprise website is a cloud-based Content Management System (CMS) that can handle masses of content, a complex multi-everything business model and disparate systems that need integration. Some of the ways to maximize the potential and profitability of a corporate website include:

    • Integration with other systems (ERP, CRM etc)
    • Simplified, unified and automated operations
    • Dissemination of updated information across all markets
    • Adherence to privacy and data security
    • Strict governance and compliance standards
    • Analytics to optimize experiences

Digital transformation is now-or-never for enterprise survival and growth. Unfortunately, there’s no time or resources to get it wrong, fortunately, there are ample ways to get it right. Yaksa’s here to help you develop and implement next-level commerce solutions customized for your business needs, in just months.

Read the rest of the series

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