Choosing to update or migrate your CMS (Content Management System) is a heavy load to carry. Especially when there are masses of content to be managed, often thousands and tens of thousands of pages and documents accumulated over the years.
Many clients come to us because their current technology can't bear the burden of running an efficient, productive and sustainable digital model. They're under pressure to find the right tools to power digital experiences and integrate their content and data stored across multiple legacy systems into one version of the truth.
Making a case
Our goal here is to present compelling evidence to help back your CMS technology decisions with the help of top business analysts Forrester and Gartner, as well as our partner Episerver (Optimizely), named by both as a leader for Agile CMS and Digital Experience Platforms, respectively.
Frameworking objectives and needs
The following framework guidelines are from the Episerver CMS Evaluator’s Guide.
- What is the goal of your website?
- How many separate websites do you run?
- How many different country and language versions are there?
- How many page views do you see on your website each year?
- What target audience does your website attract?
- Do you address both B2C and B2B visitors?
- Are there any geographical or demographic characteristics that need special consideration?
- How is your team set up?
- How many front-end users will there be and will the development take place in-house, through a pre-selected agency or should the implementation also be carried out via the provider?
Another major consideration when choosing a CMS is if your website requires eCommerce capabilities. If so, choosing a CMS that includes eCommerce functionalities is ideal. Consider your digital goals and growth strategy, and if they include the possibility of eCommerce down the road, invest in a platform that has the ability to seamlessly integrate with other solutions.
In fact, it’s essential that your CMS integrates as seamlessly as possible into your entire digital commerce ecosystem, including ERP, CRM, Intranets and Data and Document Storage.
Assessing Pain Points
With your CMS as a core component of your digital ecosystem, a digital commerce assessment is a powerful way to expose pain points and what prohibits you from achieving your goals. By identifying the gaps in your current technology capabilities, you can map out priorities before investing in new solutions.
- How do your current tools support the company's vision and goals?
- Do the tools provide a consistent brand experience across all channels?
- How does information travel through your organization?
- How can the digital commerce ecosystem increase support of the organization's operations and workflows?
- How do people collaborate within the ecosystem? Who has access to what?
- What can people do, and how can they do it more efficiently and effectively?
- Ultimately, are you able to transform your IT infrastructure from a cost to a revenue centre?
Presenting the evidence
We’ll let the analysts at Forrester and Gartner present their cases about what to look for in a CMS (Agility and Digital Experiences) and why Episerver (Optimizely) has been named a leader in both.
Why an Agile CMS, according to Forrester:
As older technology becomes outdated and less effective, improved omnichannel delivery, developer tools, and collaborative planning will dictate which providers will lead the pack. Vendors that can provide omnichannel capabilities that support both technical users and creative practitioners position themselves to successfully deliver a truly agile CMS to their customers.
Support developers with technical capabilities to build unique experiences. The flexibility and extensibility of front-end components and back-end architecture coupled with deep documentation, training, and community capabilities for developers to exchange ideas are a hallmark of a successful agile CMS.
Delight practitioners with smarter collaborative tools. Tools that are flexible but structured with intuitive workflows and built-in best practices and standards will win the day because they make practitioners more productive and confident.
Download a copy of The Forrester Wave™: Agile Content Management Systems, Q1 2021
- An overview of agile CMS trends
- The strengths and weaknesses of 15 CMS vendors
- Assessments of each vendor’s strategy, market presence and current offering
- In-depth analyses and helpful information for application development and delivery (AD&D) professionals searching for a CMS
Defining a DXP (Digital Experience Platform), according to Gartner:
A digital experience platform (DXP) is a well-integrated and cohesive set of technologies designed to enable the composition, management, delivery and optimization of contextualized digital experiences across multi-experience customer journeys.
A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. It provides the presentation orchestration that binds together capabilities from multiple applications to form seamless digital experiences.
A DXP forms part of a digital business ecosystem via API-based integrations with adjacent technologies. DXPs are applicable to business-to-consumer (B2C), business-to-business (B2B) and business-to employee (B2E) use cases.
Download a copy of The Gartner Magic Quadrant for Digital Experience Platforms
- Identify vendors that meet your needs across web, mobile and emerging digital channels and modes of interaction:
- Learn about core capabilities
- The strengths and cautions of 165 CMS vendors
- Assessments of each vendor’s ability to execute and completeness of vision
- In-depth analysis and advice about the market’s direction, maturity and participants
Let Yaksa ease your burden
Yaksa proudly partners with the best CMS technology providers to ensure that within just months, our clients are on the road to achieving their digital commerce goals, whether it’s a modern website, multi-market eCommerce models, or their own intranet.
Bring us your commerce technology burdens, and we’ll tackle the challenges every time.