In the previous articles in this four-part series, we broke down the complexities of digital commerce transformation, first by maximizing the potential of your existing technology, then how to future-proof with cutting-edge cloud solutions. In part 3, we outline important considerations before investing, and how to ensure you make the best choice to achieve your goals faster.
Plan for quick wins
With your end game always in sight (your digital commerce strategy and roadmap), focus on solving specific pain points that bring faster ROI through value-added employee and customer experiences. Every decision to implement a new tool, application, experience and solution into your commerce technology ecosystem should specifically address a problem and solve a business need.
For example, when designing enterprise websites and eCommerce solutions for our clients, we put a lot of effort into a thoughtful design process. This helps focus on use cases and prioritize the development of features and capabilities that deliver quick wins. As the process continues, leveraging actionable data provides immediate business intelligence, shedding light on which experiences to optimize and areas to prioritize.
Gains are further increased with the adoption of new tools, automated processes, and optimized operations.
It’s an agile, win-win cycle.
Assess your current situation
A digital commerce assessment is a powerful way to expose what prohibits you from achieving your goals. By identifying the gaps in your technology capabilities, you can map out an agile approach to investing in solutions that drive growth for your specific needs.
- How do the current tools support the company's vision and goals? Do the tools provide a consistent brand experience across all channels?
- How does information travel through the organization? How can the digital commerce ecosystem increase support of the organization's operations and workflows?
- How do people collaborate within the ecosystem? Who has access to what? What can people do, and how can they do it more efficiently and effectively?
- Ultimately, are you able to transform your IT infrastructure from a cost to a revenue center?
An effective approach is to partner with digital transformation and integration experts (like Yaksa!) to map out your technology infrastructure and identify cutting-edge technologies that will fill in the gaps and help you achieve your end game. They'll also leverage your existing systems to speed up migration of data and integration with new platforms, while mitigating risk and minimizing disruption of day-to-day operations during the transition.
Your business deserves a customized solution
What does a successful digital commerce ecosystem look like? It’s a robust, flexible, and resilient infrastructure upon which all commerce requirements and operations are unified on a single platform.
- ERP (finance, project management, HR, procurement)
- CRM (customers, suppliers, partners, sales)
- CMS (unified platform for all digital assets across markets, brands)
- Ecommerce (check out, fulfillment, mobile commerce, POS…)
- Intranets, collaboration tools, email
- Data storage (document management, resources libraries, research applications)
What it does not look like is anything being sold as “off-the-shelf”. Complex business requirements and integrations of legacy systems and cutting-edge cloud technologies are unique for every organization.