In this first of a four-part series, we demystify how to achieve digital dominance for even the most complex B2B and B2B2C business models. Here, we cover the great outcomes of a focused strategy and technology roadmap. Ultimately, the goal is to help you accelerate your digital transformation and level-up for enterprise growth. 

Complex doesn’t mean impossible (or costly).

There’s nothing impossible about innovating for next-level digital commerce for even the most complex business models. When there are clearly aligned IT and business objectives, a focused strategy, an open mind to change, and a technology roadmap, it’s achievable without draining IT resources or disrupting day-to-day operations.

What does that look like? Let’s break it down:

Improved business processes

Creating a digital commerce ecosystem that unifies internal processes as well as streamlines functions across the supply chain improves workflow efficiency, employee productivity and collaboration with partners and suppliers.

Decreased costs and IT strain

By maximizing the potential of existing systems and building an IT infrastructure with cutting-edge technology, the strain and drain on IT resources will drastically decrease thus freeing up resources for continuous innovation.

Opportunities for new revenue sources

Digital brings to light invaluable data that feeds intelligent strategies like direct-to-consumer and opportunities to develop value-added products and services in collaboration with partners and suppliers.

Faster adoption of new technology

Companies can implement new technology in ways that were previously too complicated and unmanageable, allowing them to take full advantage of the benefits of cloud services and SaaS (Software as a Service).

Stable scalability

Investing in cutting-edge and proven cloud technologies facilitates the maintenance of a stable ecosystem and offer solutions that scale on demand as business needs change and market demands fluctuate.

Better customer experiences

With optimized processes and operations, organizations can focus on prioritizing value-added capabilities that deliver new frictionless, omni-channel experiences to gain competitive ground and quick wins.

Faster time to value

Automated processes, iterative deployments of new applications, data-driven decisions and an agile approach result in faster ROI and a competitive advantage in a fast-paced digital evolution.


Because your business wasn’t born digital

For too many years, companies have been draining IT resources trying to update and maintain legacy systems, patchwork manual processes, and dig for outdated data. This status quo absolutely won’t cut it in a fast-paced digital world. Innovation and agility are the new normal and require a modern technology stack that can stand the test of time. Rather than trying to work with what’s not working and fix what can’t be fixed, investing in digital commerce capabilities is the cost of doing business in today’s – and tomorrow’s – economy.

  • Is your business model extraordinarily complex and difficult to integrate?
  • Is your need for speed and reliability impacting customer experiences?
  • Is your current technology stack helping or hindering growth?


Choosing the right path

Your business is unique; your model, your technology, your people, your products and services, your markets, your customers, your partners, your suppliers, your brand… and your potential!

  • The right path takes into consideration all these individual components and the complexities behind them, before mapping the course for your new, future-proof digital landscape.
  • The wrong path is to either continue what you’re doing, or perhaps worse, invest in a one-size-fits-all, cookie-cutter solution.

Any way you look at it, the only next step is on the path to innovation. A good place to start, is to start at the end with defined goals that are always in sight.

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