Context

Over the past decade, Simplex has established itself as a leader in Quebec for tool rentals in the B2C and B2B markets. In the last few years their business has experienced exciting growth, particularly in the construction and cinema industries. Along with an increased demand for their products and services, the business has been turned on its head with the new demand for digital commerce, particularly in the B2B sector.

Along with a rebrand, the company needed to build a new website featuring their entire product catalog integrated with their ERP system. It was critical to the success of their online business that product availability and pricing were accurate and constantly up-to-date. With Episerver as their new CMS, they could then rapidly evolve to a transactional website that would offer clients a superior user experience.

Challenges

Legacy technology and disparate systems
Completely unstructured product information
Large variety of products and characteristics unique to each category

Approach

A significant first effort to advise the Simplex team on creating an enriched online product catalog
Back-end integration of Episerver with their existing ecosystem to add the new product catalog in their CMS
Add eCommerce functionalities starting with customer accounts and cart reservations, then go transactional

Added value

Fully structured product information for optimal search and product comparisons
New membership program, calculation tools and special content for professionals
The ability to track and measure behaviour to optimize communications and offerings

Results

In the first 3 months

XX new online customer accounts

XX% increase average order

After the first year

XX new online customer accounts

200% increase average order (vs first 3 months)

Client testimonial of quote from Yaksa specific to what made this project challenging and lessons learned/something new they had to tackle.

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